论文标题

基于强化学习的数字人类互动建议决策

Digital Human Interactive Recommendation Decision-Making Based on Reinforcement Learning

论文作者

Junwu, Xiong, Feng, Xiaoyun, Shi, YunZhou, Zhang, James, Zhao, Zhongzhou, Zhou, Wei

论文摘要

已经开发了数字人类推荐系统,以帮助客户找到自己喜欢的产品,并在各种推荐环境中发挥积极作用。如何及时捕捉和学习客户偏好的动态,同时满足其确切要求,在数字人类推荐域中至关重要。我们设计了一种基于增强学习(RL)的新型实用数字人类交互式推荐代理框架,以通过利用数字人体功能和RL的出色灵活性来提高交互式建议决策的效率。我们提出的框架通过数字人与客户之间的实时互动通过最先进的RL算法进行学习,并结合多模式嵌入和图形嵌入,以提高个性化的准确性,从而使数字人类代理人及时引起客户的注意。实际业务数据实验表明,我们的框架可以提供更好的个性化客户参与度和更好的客户体验。

Digital human recommendation system has been developed to help customers find their favorite products and is playing an active role in various recommendation contexts. How to timely catch and learn the dynamics of the preferences of the customers, while meeting their exact requirements, becomes crucial in the digital human recommendation domain. We design a novel practical digital human interactive recommendation agent framework based on Reinforcement Learning(RL) to improve the efficiency of the interactive recommendation decision-making by leveraging both the digital human features and the superior flexibility of RL. Our proposed framework learns through real-time interactions between the digital human and customers dynamically through the state-of-art RL algorithms, combined with multimodal embedding and graph embedding, to improve the accuracy of personalization and thus enable the digital human agent to timely catch the attention of the customer. Experiments on real business data demonstrate that our framework can provide better personalized customer engagement and better customer experiences.

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