论文标题
多元MNL模型下的分类优化
Assortment Optimization Under the Multivariate MNL Model
论文作者
论文摘要
我们研究了多购买选择模型下的分类优化问题,在该模型中,客户从两个产品类别中的每一个中选择最多一包一包。不同的捆绑包具有不同的公用事业,捆绑价格是其中产品价格的总和。对于可以提供任何一套产品的无竞争性设置,我们证明此问题是强烈的NP-HARD。我们表明,调整后的订购订购的分类提供了1/2的标准。此外,我们基于问题的线性编程松弛而开发一个近似框架,并获得了0.74-抗氧化算法。这个近似值几乎与线性程序的完整性差距相匹配,线性程序的整体差距最多为0.75。对于电容设置,我们证明没有假定指数时间假设的恒定因子近似算法。对于一般捆绑价格或两类以上的设置,相同的硬度结果也是如此。最后,我们对随机生成的问题实例进行数值实验。我们的算法的平均近似值超过99%。
We study an assortment optimization problem under a multi-purchase choice model in which customers choose a bundle of up to one product from each of two product categories. Different bundles have different utilities and the bundle price is the summation of the prices of products in it. For the uncapacitated setting where any set of products can be offered, we prove that this problem is strongly NP-hard. We show that an adjusted-revenue-ordered assortment provides a 1/2-approximation. Furthermore, we develop an approximation framework based on a linear programming relaxation of the problem and obtain a 0.74-approximation algorithm. This approximation ratio almost matches the integrality gap of the linear program, which is proven to be at most 0.75. For the capacitated setting, we prove that there does not exist a constant-factor approximation algorithm assuming the Exponential Time Hypothesis. The same hardness result holds for settings with general bundle prices or more than two categories. Finally, we conduct numerical experiments on randomly generated problem instances. The average approximation ratios of our algorithms are over 99%.