论文标题
注意捕获
Attention Capture
论文作者
论文摘要
我们对信息如何吸引注意力进行了统一分析。决策者(DM)面对动态信息结构,并决定何时停止关注。我们表征了凸$ \ unicode {x2013} $订购边界和可行停止时间的极端点以及实现它们的动态信息结构。这将提供最佳注意捕获的形式,这是设计师和DM相对时间偏好的函数。跨期的承诺是不必要的:始终通过诱导随机的临时信念而存在依次的最佳信息结构。我们进一步分析了信息的非工具价值下的最佳注意力捕获。我们的结果直接表明了注意力经济。
We develop a unified analysis of how information captures attention. A decision maker (DM) faces a dynamic information structure and decides when to stop paying attention. We characterize the convex$\unicode{x2013}$order frontier and extreme points of feasible stopping times, as well as dynamic information structures which implement them. This delivers the form of optimal attentional capture as a function of the designer and DM's relative time preferences. Intertemporal commitment is unnecessary: sequentially optimal information structures always exist by inducing stochastic interim beliefs. We further analyze optimal attention capture under non instrumental value of information. Our results speak directly to the attention economy.