论文标题
火龙和独角兽公主；搜索引擎回应中的性别刻板印象和儿童产品
Fire Dragon and Unicorn Princess; Gender Stereotypes and Children's Products in Search Engine Responses
论文作者
论文摘要
电子商务设置中的搜索引擎允许用户搜索，浏览并从在线可用的广泛产品中选择包括儿童商品的产品。玩具，书籍和学习材料等儿童产品通常具有基于刻板印象的性别关联。学术研究和公共运动都在努力促进无刻板印象的童年发展。但是，迄今为止，电子商务搜索引擎还没有像物理商店，产品设计或营销那样受到性别刻板印象的潜在渠道的关注。为了填补这一差距，在本文中，我们通过探索查询建议和搜索结果来回应与儿童产品相关的查询时，研究电子商务网站中性别刻板印象的表现。我们有三个主要贡献。首先，我们提供了一份汇总的儿童产品清单，其中包括现有研究体系的性别刻板印象。其次，我们提供了在系统响应中识别和量化性别刻板印象的初步方法。第三，为了表明参加此问题的重要性，我们确定了在多个电子商务网站的查询建议和搜索结果中的性别刻板印象的存在。
Search engines in e-commerce settings allow users to search, browse, and select items from a wide range of products available online including children's items. Children's products such as toys, books, and learning materials often have stereotype-based gender associations. Both academic research and public campaigns are working to promote stereotype-free childhood development. However, to date, e-commerce search engines have not received as much attention as physical stores, product design, or marketing as a potential channel of gender stereotypes. To fill this gap, in this paper, we study the manifestations of gender stereotypes in e-commerce sites when responding to queries related to children's products by exploring query suggestions and search results. We have three primary contributions. First, we provide an aggregated list of children's products with associated gender stereotypes from the existing body of research. Second, we provide preliminary methods for identifying and quantifying gender stereotypes in system's responses. Third, to show the importance of attending this problem, we identify the existence of gender stereotypes in query suggestions and search results across multiple e-commerce sites.
