论文标题

简短的视频起义:#BlackLivesMatter在Tiktok上的内容如何挑战抗议范式

Short Video Uprising: How #BlackLivesMatter Content on TikTok Challenges the Protest Paradigm

论文作者

Jiang, Yanru, Jin, Xin, Deng, Qinhao

论文摘要

这项研究使用Tiktok(N = 8,173)来研究最近黑人生活问题运动中抗议范式的短形式视频平台。采用计算机介导的视觉分析,计算机视觉,以确定多媒体内容中的四个视觉抗议框架(Riot,Controntation,Coppackacle和辩论)的存在。描述性统计和t检验的结果表明,在Tiktok上很少发现三个合法化的框架 - 暴动,对抗和奇观 - 而辩论框架(辩论框架)赋予了边缘化社区的能力,占据了公共领域的占主导地位。但是,尽管三个合法化的框架获得了较低的社交媒体可见性,但按照观点,喜欢,分享,追随者和持续时间衡量,但合法化的要素,例如辩论框架,少数群体身份和非正式来源,但通常不受Tiktok受众的青睐。这项研究得出的结论是,尽管简短的视频平台可能会挑战内容创作者方面的抗议范式,但社交媒体可见性衡量的受众偏爱仍可能与抗议范式相关。

This study uses TikTok (N = 8,173) to examine how short-form video platforms challenge the protest paradigm in the recent Black Lives Matter movement. A computer-mediated visual analysis, computer vision, is employed to identify the presence of four visual frames of protest (riot, confrontation, spectacle, and debate) in multimedia content. Results of descriptive statistics and the t-test indicate that the three delegitimizing frames - riot, confrontation, and spectacle - are rarely found on TikTok, whereas the debate frame, that empowers marginalized communities, dominates the public sphere. However, although the three delegitimizing frames receive lower social media visibility, as measured by views, likes, shares, followers, and durations, legitimizing elements, such as the debate frame, minority identities, and unofficial sources, are not generally favored by TikTok audiences. This study concludes that while short-form video platforms could potentially challenge the protest paradigm on the content creators' side, the audiences' preference as measured by social media visibility might still be moderately associated with the protest paradigm.

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