论文标题
为自愿碳市场设计值得信赖的用户界面：一个随机的在线实验
Designing Trustworthy User Interfaces for the Voluntary Carbon Market: A Randomized Online Experiment
论文作者
论文摘要
自愿碳市场是打击气候变化的重要组成部分。但是，消费者验证碳抵消项目是否提供了他们承诺并不是微不足道的。尽管衡量其影响的技术解决方案正在出现，但缺乏对如何将这些数据转化为介导信任建立的界面设计的理解。随着用户和偏移项目之间的互动，主要发生在网上，应满足这一设计挑战至关重要。为此，我们在随机在线实验中设计和评估了碳偏移项目的信任提示不同的界面（n = 244）。我们的结果表明，内容设计，尤其是在正确的细节级别提供的财务和森林相关的定量数据，可以提高可感知的可信赖性，而图像没有显着影响。我们为碳偏移的接口设计人员提供了第一个特定指南，并讨论了对交互设计的影响。
The voluntary carbon market is an important building block in the fight against climate change. However, it is not trivial for consumers to verify whether carbon offset projects deliver what they promise. While technical solutions for measuring their impact are emerging, there is a lack of understanding of how to translate this data into interface designs that mediate the establishment of trust. With interaction between users and offset projects mainly happening online, it is critical to meet this design challenge. To this end, we designed and evaluated interfaces with varying trust cues for carbon offset projects in a randomized online experiment (n=244). Our results show that content design, particularly financial and forest-related quantitative data presented at the right detail level, increases the perceived trustworthiness, while images have no significant effect. We contribute the first specific guidance for interface designers for carbon offsets and discuss implications for interaction design.
