论文标题

谁的优势?在YouTube和Twitter上衡量有争议的主题的注意力动态

Whose Advantage? Measuring Attention Dynamics across YouTube and Twitter on Controversial Topics

论文作者

Lee, JooYoung, Wu, Siqi, Ertugrul, Ali Mert, Lin, Yu-Ru, Xie, Lexing

论文摘要

最近在有争议的在线空间中观察到了意识形态的不对称,即使自由主义者在数字平台上具有人口优势,但保守的声音似乎相对明显。但是,大多数先前的研究都集中在一个平台或一个政治主题上。尚未探索意识形态群体在平台和/或主题之间引起更多的关注,以及随着时间的推移的注意力动态如何发展。在这项工作中,我们提出了一项定量研究,该研究将两个社交平台(YouTube和Twitter)之间的集体关注联系起来,集中在围绕三个有争议的政治主题的流行视频,包括堕胎,枪支管制和黑人生活至16个月的时间里。我们提出了几套以视频为中心的指标来表征不同意识形态群体在线关注的方式。我们发现,双方都在连胜上都没有:总体而言,左倾的视频更具观看次数,更具吸引力,但比右倾的视频更少。注意时间序列更快地展现了左倾视频,但右倾视频的时间更长。对早期采用者和Tweet Cascades的网络分析表明,左倾视频的信息扩散往往涉及集中式演员。而右倾视频的虽然是在注意生命周期中开始的。总而言之,我们的发现超出了数字空间中意识形态不对称的静态图片,并提供了一系列方法来量化不同社交平台的注意力动态。

The ideological asymmetries have been recently observed in contested online spaces, where conservative voices seem to be relatively more pronounced even though liberals are known to have the population advantage on digital platforms. Most prior research, however, focused on either one single platform or one single political topic. Whether an ideological group garners more attention across platforms and/or topics, and how the attention dynamics evolve over time, have not been explored. In this work, we present a quantitative study that links collective attention across two social platforms -- YouTube and Twitter, centered on online activities surrounding popular videos of three controversial political topics including Abortion, Gun control, and Black Lives Matter over 16 months. We propose several sets of video-centric metrics to characterize how online attention is accumulated for different ideological groups. We find that neither side is on a winning streak: left-leaning videos are overall more viewed, more engaging, but less tweeted than right-leaning videos. The attention time series unfold quicker for left-leaning videos, but span a longer time for right-leaning videos. Network analysis on the early adopters and tweet cascades show that the information diffusion for left-leaning videos tends to involve centralized actors; while that for right-leaning videos starts earlier in the attention lifecycle. In sum, our findings go beyond the static picture of ideological asymmetries in digital spaces and provide a set of methods to quantify attention dynamics across different social platforms.

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