论文标题
rete:在统一查询产品进化图上预测的临时事件预测
RETE: Retrieval-Enhanced Temporal Event Forecasting on Unified Query Product Evolutionary Graph
论文作者
论文摘要
随着对电子商务平台的需求不断提高,许多用户行动历史记录正在出现。这些丰富的动作记录对于了解用户的兴趣和意图至关重要。最近,用于用户行为预测的先前工作主要集中于与产品端信息的交互。但是,与搜索查询相互作用通常充当用户和产品之间的桥梁,但仍未研究。在本文中,我们探讨了一个名为“时间事件预测”的新问题,这是统一查询产品进化图中的一般用户行为预测任务,以时间方式拥抱查询和产品推荐。为了实现此设置,涉及两个挑战:(1)大多数用户的动作数据很少; (2)用户偏好随着时间的推移而动态发展和转移。为了解决这些问题,我们提出了一个新颖的检索增强的时间事件(rete)预测框架。与现有的方法通过大致吸收整个图中连接的实体的信息增强用户表示的方法不同,将每个用户集中地以高质量的亚图中集中地检索相关的实体,从而防止了来自密集进化的图形结构的噪声传播,这些噪声传播结合了丰富的搜索Queries。同时,rete自动进程从每个时间步骤中积累了检索增强的用户表示,以捕获关节查询和产品预测的进化模式。从经验上讲,对公共基准和四个现实世界工业数据集进行了广泛的实验,证明了拟议的rete方法的有效性。
With the increasing demands on e-commerce platforms, numerous user action history is emerging. Those enriched action records are vital to understand users' interests and intents. Recently, prior works for user behavior prediction mainly focus on the interactions with product-side information. However, the interactions with search queries, which usually act as a bridge between users and products, are still under investigated. In this paper, we explore a new problem named temporal event forecasting, a generalized user behavior prediction task in a unified query product evolutionary graph, to embrace both query and product recommendation in a temporal manner. To fulfill this setting, there involves two challenges: (1) the action data for most users is scarce; (2) user preferences are dynamically evolving and shifting over time. To tackle those issues, we propose a novel Retrieval-Enhanced Temporal Event (RETE) forecasting framework. Unlike existing methods that enhance user representations via roughly absorbing information from connected entities in the whole graph, RETE efficiently and dynamically retrieves relevant entities centrally on each user as high-quality subgraphs, preventing the noise propagation from the densely evolutionary graph structures that incorporate abundant search queries. And meanwhile, RETE autoregressively accumulates retrieval-enhanced user representations from each time step, to capture evolutionary patterns for joint query and product prediction. Empirically, extensive experiments on both the public benchmark and four real-world industrial datasets demonstrate the effectiveness of the proposed RETE method.