论文标题
是什么使人们安装了Covid-19接触追踪应用程序?了解应用程序设计和个人差异对接触追踪应用程序采用意图的影响
What Makes People Install a COVID-19 Contact-Tracing App? Understanding the Influence of App Design and Individual Difference on Contact-Tracing App Adoption Intention
论文作者
论文摘要
基于智能手机的接触追踪应用程序是一个有前途的解决方案,可帮助扩展传统的接触追踪过程。但是,低采用率已成为阻止这些应用程序充分发挥其全部潜力的主要问题。在本文中,我们在美国提出了一个国家规模的调查实验($ n = 1963 $),以调查应用程序设计选择和个体差异对COVID-19的影响的影响。我们发现,诸如亲社会性,COVID-19的风险感知,一般隐私问题,技术准备和人口因素等个体差异比分散设计与集中设计,位置使用,应用程序提供者以及安全风险呈现等应用程序设计选择更重要的作用。某些应用程序设计可能会加剧不同亚种群中不同的偏好,这可能会导致对某些应用程序设计选择的不平等现象(例如,国家卫生当局与一家大型科技公司开发)(例如,居住在农村地区的人们与居住在城市地区的人)中的不同群体(例如,一家大型科技公司)。我们的调解分析表明,一个人对应用程序所提供的公共卫生福利的看法以及其他人的采用意愿在解释应用程序设计选择和个人差异的观察到的影响方面具有更大的影响,而不是对应用程序的安全性和隐私风险的看法。有了这些发现,我们讨论了美国Covid-19的设计,营销和部署的实际含义。
Smartphone-based contact-tracing apps are a promising solution to help scale up the conventional contact-tracing process. However, low adoption rates have become a major issue that prevents these apps from achieving their full potential. In this paper, we present a national-scale survey experiment ($N = 1963$) in the U.S. to investigate the effects of app design choices and individual differences on COVID-19 contact-tracing app adoption intentions. We found that individual differences such as prosocialness, COVID-19 risk perceptions, general privacy concerns, technology readiness, and demographic factors played a more important role than app design choices such as decentralized design vs. centralized design, location use, app providers, and the presentation of security risks. Certain app designs could exacerbate the different preferences in different sub-populations which may lead to an inequality of acceptance to certain app design choices (e.g., developed by state health authorities vs. a large tech company) among different groups of people (e.g., people living in rural areas vs. people living in urban areas). Our mediation analysis showed that one's perception of the public health benefits offered by the app and the adoption willingness of other people had a larger effect in explaining the observed effects of app design choices and individual differences than one's perception of the app's security and privacy risks. With these findings, we discuss practical implications on the design, marketing, and deployment of COVID-19 contact-tracing apps in the U.S.