论文标题

Alime KG:电子商务中的域知识图构建和应用

AliMe KG: Domain Knowledge Graph Construction and Application in E-commerce

论文作者

Li, Feng-Lin, Chen, Hehong, Xu, Guohai, Qiu, Tian, Ji, Feng, Zhang, Ji, Chen, Haiqing

论文摘要

预售客户服务对电子商务平台非常重要,因为它有助于优化客户的购买流程。为了更好地为用户服务,我们提出了Alime KG,这是电子商务中的域知识图,可捕获用户问题,兴趣点(POI),项目信息及其关系。它有助于了解用户需求,回答预售问题并生成解释文本。我们将Alime KG应用于几种在线业务场景,例如购物指南,有关财产的回答和推荐原因的问题,并获得了积极的结果。在本文中,我们系统地介绍了如何从自由文本中构造域知识图,并通过多个应用程序展示其业务价值。我们的经验表明,垂直领域中的自由文本的采矿结构化知识是可行的,并且在工业环境中可能具有很大的价值。

Pre-sales customer service is of importance to E-commerce platforms as it contributes to optimizing customers' buying process. To better serve users, we propose AliMe KG, a domain knowledge graph in E-commerce that captures user problems, points of interests (POI), item information and relations thereof. It helps to understand user needs, answer pre-sales questions and generate explanation texts. We applied AliMe KG to several online business scenarios such as shopping guide, question answering over properties and recommendation reason generation, and gained positive results. In the paper, we systematically introduce how we construct domain knowledge graph from free text, and demonstrate its business value with several applications. Our experience shows that mining structured knowledge from free text in vertical domain is practicable, and can be of substantial value in industrial settings.

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