论文标题

隔离!检查社区范围的适度干预对Reddit的影响

Quarantined! Examining the Effects of a Community-Wide Moderation Intervention on Reddit

论文作者

Chandrasekharan, Eshwar, Jhaver, Shagun, Bruckman, Amy, Gilbert, Eric

论文摘要

社交媒体平台在反复打破规则时是否应该覆盖社区的自我验证?他们可以考虑哪些行动?鉴于这一辩论,平台已经开始尝试彻底禁令的较软替代品。我们研究了一种称为隔离的干预措施,这阻碍了人们直接进入和促进有争议的社区。具体而言,我们提出了两个案例研究,介绍了Reddit隔离了有影响力的社区R/THEREDPILL(TRP)和R/THE_DONALD(TD)时发生了什么。使用超过8500万的Reddit柱,我们应用因果推理方法来检查隔离的对TRP和TD的影响。我们发现,隔离区使招募新成员变得更加困难:新用户涌入TRP和TD分别下降了79.5%和58%。尽管有隔离,但现有用户的厌女症和种族主义水平仍然不受影响。最后,我们通过反思这种设计摩擦在限制有毒社区影响的有效性并讨论了对内容审核的更广泛含义。

Should social media platforms override a community's self-policing when it repeatedly break rules? What actions can they consider? In light of this debate, platforms have begun experimenting with softer alternatives to outright bans. We examine one such intervention called quarantining, that impedes direct access to and promotion of controversial communities. Specifically, we present two case studies of what happened when Reddit quarantined the influential communities r/TheRedPill (TRP) and r/The_Donald (TD). Using over 85M Reddit posts, we apply causal inference methods to examine the quarantine's effects on TRP and TD. We find that the quarantine made it more difficult to recruit new members: new user influx to TRP and TD decreased by 79.5% and 58%, respectively. Despite quarantining, existing users' misogyny and racism levels remained unaffected. We conclude by reflecting on the effectiveness of this design friction in limiting the influence of toxic communities and discuss broader implications for content moderation.

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