论文标题

大规模社交网络的社交搜索模型

A Social Search Model for Large Scale Social Networks

论文作者

He, Yunzhong, Li, Wenyuan, Chen, Liang-Wei, Forgues, Gabriel, Gui, Xunlong, Liang, Sui, Hou, Bo

论文摘要

随着社交网络的兴起,互联网上的信息不再仅由网页组织。相反,内容是在用户之间生成和共享的,并在社交网络上围绕其社会关系组织。这给信息检索系统带来了新的挑战。在社交网络搜索系统上,结果集的生成不仅需要像传统的Web搜索引擎一样考虑关键字匹配,而且还需要考虑搜索者的社交连接和内容的可见性设置。此外,搜索排名应该能够处理社交网络的文本相关性和丰富的社交互动信号。在本文中,我们通过首先引入社会检索机制来介绍这两个挑战的解决方案,然后研究排名问题的新型深层神经网络。检索系统将社会联系视为索引术语,并通过以约束的优化方式偏向紧密的社交联系来产生有意义的结果。然后,结果集由深层神经网络排名,该网络以两位塔方法来处理文本和社会相关性,在该方法中,共同解决了个性化和文本相关性。检索机制被部署在Facebook上,并正在帮助数十亿用户有效地从其连接中找到帖子。根据要检索的帖子,我们评估了我们的两个较高中性网络,并检查了在排名问题中个性化和文本信号的重要性。

With the rise of social networks, information on the internet is no longer solely organized by web pages. Rather, content is generated and shared among users and organized around their social relations on social networks. This presents new challenges to information retrieval systems. On a social network search system, the generation of result sets not only needs to consider keyword matches, like a traditional web search engine does, but it also needs to take into account the searcher's social connections and the content's visibility settings. Besides, search ranking should be able to handle both textual relevance and the rich social interaction signals from the social network. In this paper, we present our solution to these two challenges by first introducing a social retrieval mechanism, and then investigate novel deep neural networks for the ranking problem. The retrieval system treats social connections as indexing terms, and generates meaningful results sets by biasing towards close social connections in a constrained optimization fashion. The result set is then ranked by a deep neural network that handles textual and social relevance in a two-tower approach, in which personalization and textual relevance are addressed jointly. The retrieval mechanism is deployed on Facebook and is helping billions of users finding postings from their connections efficiently. Based on the postings being retrieved, we evaluate our two-tower neutral network, and examine the importance of personalization and textual signals in the ranking problem.

扫码加入交流群

加入微信交流群

微信交流群二维码

扫码加入学术交流群,获取更多资源