论文标题

数字化对业务模型变更的影响

The implications of digitalization on business model change

论文作者

Wilson, Magnus, Wnuk, Krzysztof, Bengtsson, Lars

论文摘要

上下文:数字化为软件公司带来了新的机会,也带来了挑战。 目的:软件公司主要集中在交付变更的技术方面,主要忽略了业务模型的变化及其对软件组织和体系结构的影响。在本文中,我们根据广泛的文献调查和爱立信AB的纵向案例研究综合了数字化的含义。 方法:使用主题分析,我们提出了六个命题,用于促进业务模型动态的跨学科分析以及业务建模结果的有效性和效率,通过将价值,交易和组织学习与业务模型变更联系起来。 结论:业务模型对齐方式被强调为一个新的业务模型研究领域,用于了解业务模型,组织设计的动态性质与业务模型活动中价值创造之间的关系。

Context: Digitalization brings new opportunities and also challenges to software companies. Objective: Software companies have mostly focused on the technical aspects of handing changes and mostly ignoring the business model changes and their implications on software organization and the architecture. In this paper, we synthesize implications of the digitalization based on an extensive literature survey and a longitudinal case study at Ericsson AB. Method: Using thematic analysis, we present six propositions to be used to facilitate the cross-disciplinary analysis of business model dynamics and the effectiveness and efficiency of the outcome of business modeling, by linking value, transaction, and organizational learning to business model change. Conclusions: Business model alignment is highlighted as a new business model research area for understanding the relationships between the dynamic nature of business models, organization design, and the value creation in the business model activities.

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