论文标题
行为变化及其对受欢迎程度促进的影响：从微博的精英到群众
Behavior variations and their implications for popularity promotions: From elites to mass in Weibo
论文作者
论文摘要
社交媒体中关于同时生产和消费信息的繁荣意味着在线用户在确定内容流行方面的影响至关重要。特别是，了解有影响力的精英与大众基层之间的行为变化是交流中的重要问题。但是，很少解决它们的行为如何在用户类别和内容域之间变化，以及这些差异如何影响内容受欢迎程度。从七个内容域的新颖观点来看，在中国最受欢迎的Twitter式服务之一中，绘制了五个用户群体中五个用户群体行为变化的详细图片。有趣的是，精英发布了更多样化的内容，其中包括视频链接，而大众则具有更高的忠诚度转发者。根据这些变化，讨论并作证了增强内容受欢迎程度的以用户为导向的动作。最令人惊讶的发现是，内容的多样性并不总是带来更多的转推，而群众和精英应分别提高转推人的计数和忠诚度来促进内容的流行。我们的结果首次证明了社交媒体中高度个性化的受欢迎程度促进策略的可能性，而不是普遍的原则。
The boom in social media with regard to producing and consuming information simultaneously implies the crucial role of online user influence in determining content popularity. In particular, understanding behavior variations between the influential elites and the mass grassroots is an important issue in communication. However, how their behavior varies across user categories and content domains, and how these differences influence content popularity are rarely addressed. From a novel view of seven content-domains, a detailed picture of behavior variations among five user groups, from both views of elites and mass, is drawn in Weibo, one of the most popular Twitter-like services in China. Interestingly, elites post more diverse contents with video links while the mass possess retweeters of higher loyalty. According to these variations, user-oriented actions of enhancing content popularity are discussed and testified. The most surprising finding is that the diversity of contents do not always bring more retweets, and the mass and elites should promote content popularity by increasing their retweeter counts and loyalty, respectively. Our results for the first time demonstrate the possibility of highly individualized strategies of popularity promotions in social media, instead of a universal principle.
