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The 3rd Generation Partnership Project (3GPP) has defined based on the Long Term Evolution (LTE) enhanced Multicast Broadcast Multimedia Service (eMBMS) a set of new features to support the distribution of Terrestrial Broadcast services in Release 14. On the other hand, a new 5th Generation (5G) system architecture and radio access technology, 5G New Radio (NR), are being standardised from Release 15 onwards, which so far have only focused on unicast connectivity. This may change in Release 17 given a new Work Item set to specify basic Radio Access Network (RAN) functionalities for the provision of multicast/broadcast communications for NR. This work initially excludes some of the functionalities originally supported for Terrestrial Broadcast services under LTE e.g. free to air, receive-only mode, large-area single frequency networks, etc. This paper proposes an enhanced Next Generation RAN architecture based on 3GPP Release 15 with a series of architectural and functional enhancements, to support an efficient, flexible and dynamic selection between unicast and multicast/broadcast transmission modes and also the delivery of Terrestrial Broadcast services. The paper elaborates on the Cloud-RAN based architecture and proposes new concepts such as the RAN Broadcast/Multicast Areas that allows a more flexible deployment in comparison to eMBMS. High-level assessment methodologies including complexity analysis and inspection are used to evaluate the feasibility of the proposed architecture design and compare it with the 3GPP architectural requirements.