论文标题

Fairrec:在双面平台中的个性化建议的双面公平性

FairRec: Two-Sided Fairness for Personalized Recommendations in Two-Sided Platforms

论文作者

Patro, Gourab K, Biswas, Arpita, Ganguly, Niloy, Gummadi, Krishna P., Chakraborty, Abhijnan

论文摘要

我们在双面在线平台的背景下调查了公平建议的问题,其中包括一方面的客户,另一方面包括生产者。传统上,这些平台中的推荐服务重点是通过根据个人客户的个性化偏好来调整结果来最大程度地提高客户满意度。但是,我们的调查表明,这种以客户为中心的设计可能导致生产者之间的暴露不公平,这可能会对他们的福祉产生不利影响。另一方面,以生产者为中心的设计可能对客户不公平。因此,我们考虑涵盖客户和生产者的公平问题。我们的方法涉及将公平推荐问题的新颖映射到相当分配不可分割的商品问题的有限版本中。我们提出的FairRec算法保证了大多数生产商至少对每个客户的最高生产商的最大含量(MMS),最多可为每个客户提供一项(EF1)的公平性。对多个现实世界数据集的广泛评估表明,FairRec在确保双面公平性的同时,在整体建议质量中造成边际损失。

We investigate the problem of fair recommendation in the context of two-sided online platforms, comprising customers on one side and producers on the other. Traditionally, recommendation services in these platforms have focused on maximizing customer satisfaction by tailoring the results according to the personalized preferences of individual customers. However, our investigation reveals that such customer-centric design may lead to unfair distribution of exposure among the producers, which may adversely impact their well-being. On the other hand, a producer-centric design might become unfair to the customers. Thus, we consider fairness issues that span both customers and producers. Our approach involves a novel mapping of the fair recommendation problem to a constrained version of the problem of fairly allocating indivisible goods. Our proposed FairRec algorithm guarantees at least Maximin Share (MMS) of exposure for most of the producers and Envy-Free up to One item (EF1) fairness for every customer. Extensive evaluations over multiple real-world datasets show the effectiveness of FairRec in ensuring two-sided fairness while incurring a marginal loss in the overall recommendation quality.

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