论文标题
综合乘车共享服务具有偶然受限的动态定价和需求学习
Integrated ridesharing services with chance-constrained dynamic pricing and demand learning
论文作者
论文摘要
综合移动性服务的设计需要共同考虑旅行者选择行为与运营商的运营政策之间的互动,以设计财务可持续的定价计划。但是,大多数现有的研究都集中在供应方面的观点上,忽略了在存在共存运输网络的情况下客户选择行为的影响。我们为动态集成的按需服务运营策略评估提供了两个服务选项的建模框架:门到门乘车和乘车共享带有交通转移。提出了一个新的约束动态定价模型,以考虑到不同运输方式的相关结构,以最大程度地提高运营商的利润。用户付款的意愿被认为是一种随机约束,从而导致更现实的票价设定,同时最大化运营商的利润。与大多数假设已知旅行需求的研究不同,我们提出了一个需求学习过程,以根据客户的历史购买数据来校准客户需求。我们通过在测试网络上的不同方案下通过考虑多模式市场的供需相互作用来评估所提出的方法。在客户到达强度,车辆容量和用户付费意愿的差异方面,都经过了不同的情况。结果表明,拟议的机会约束的产品优化模型允许增加运营商的利润,同时保持拟议的门票价格可接受。
The design of integrated mobility-on-demand services requires jointly considering the interactions between traveler choice behavior and operators' operation policies to design a financially sustainable pricing scheme. However, most existing studies focus on the supply side perspective, disregarding the impact of customer choice behavior in the presence of co-existing transport networks. We propose a modeling framework for dynamic integrated mobility-on-demand service operation policy evaluation with two service options: door-to-door rideshare and rideshare with transit transfer. A new constrained dynamic pricing model is proposed to maximize operator profit, taking into account the correlated structure of different modes of transport. User willingness to pay is considered as a stochastic constraint, resulting in a more realistic ticket price setting while maximizing operator profit. Unlike most studies, which assume that travel demand is known, we propose a demand learning process to calibrate customer demand over time based on customers' historical purchase data. We evaluate the proposed methodology through simulations under different scenarios on a test network by considering the interactions of supply and demand in a multimodal market. Different scenarios in terms of customer arrival intensity, vehicle capacity, and the variance of user willingness to pay are tested. Results suggest that the proposed chance-constrained assortment price optimization model allows increasing operator profit while keeping the proposed ticket prices acceptable.